Search Marketing's archives
Google Says Jump…You Say How High
The field of SEO, as we know it, has come full circle in my opinion - as far as Google is concerned. Just when you think that SEO is becoming more understandable and make sense, freaking Google throws a curveball at you!! If you have been doing SEO or even reading about it for some time, one of the biggest deal is to create so-called friendly SEO URLs so that search engine crawlers like Googlebot [+]Modern Day SEO Warriors
I came across a very good survey on SERoundTable.com about penalties and SEOs. Those two words "Penalty" and "SEO" typically send shivers down every internet marketers' spine - well most. If you work for a large corporation and do their SEO work or work with people from the Search department, try sending them an email with the tagline "I think Google has penalized us!" - and see what reaction you get. My guess is that [+]Jobs You Can Count On
There aren't many types of careers out there that offer stability these days. Regardless of how hardworking you are, how much overtime you put in at work, or being a team player - hundreds of thousands of those exact types of employees got laid off over the course of 1 year. Not because they weren't skilled or good at what they do, but because the company could no longer sustain its workforce. So what is one [+]The Art of Trying
You've heard about The Art of War and how to win battles through successful execution of strategy and tactics. But if you have absolutely no clue WTH I'm talking about so far, I recommend you bookmark this post, check out the book here and then come back to read the rest of my ramblings. How often have you tried to convince your SEO/SEM client that they need to expand and try new things on their [+]Big Brand Understands SEO
Once in a while major brands get SEO right when dealing with Flash, Ajax and JavaScript. Reasons why major brands don't think they need to care about their SEO is probably due to market share and mind share of their brand. Take American Express for example, they don't really care if their URLs are the ugliest thing on the planet - as long as they keep on signing up business owners and members. The biggest culprits [+]West Side Spam
When a website gets a chance to implement a new design, some tend to go overboard with SEO techniques that they've seen on other websites. It's been long discussed that plastering links at the bottom of the homepage using dynamic keyword creates a bad experience for the user, much less looks like dirty spam. Many big websites are guilty of such practice, while some might benefit or get pardoned due to their brand and size, [+]