It’s been a while since I last posted anything - to be exact since June 3rd 2009! But let’s not dwell on the absence of my posts, but rather what I’m about to write about. FUD Marketing. So what’s FUD? Do you FUD someone, or tell someone to FUD-off, or is it some sick version [...]
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Yahoo Removing Paid Inclusion - Coming Clean
For many years, even during the time I was at Yahoo! doing SEO, their Paid Inclusion offering never made sense to me. This hybrid of organic search+paid search+directory-like approach has always ruffled feathers among search practitioners. Of course, depending on what department paid inclusion falls under, it could be a true blessing or a devil’s [...]
FUD Marketing
Search Strategy for 2009
Another year is coming near the end and I would like to take this time to give a shout-out to blogs and forums like SERoundTable, SearchEngineLand, and SEOMoz’s blog for keeping everyone in the search space up-to-date with what’s going on with search. But…did anything really change over the past year?
Jobs You Can Count On
There aren’t many types of careers out there that offer stability these days. Regardless of how hardworking you are, how much overtime you put in at work, or being a team player - hundreds of thousands of those exact types of employees got laid off over the course of 1 year. Not because they weren’t [...]
The Art of Trying
You’ve heard about The Art of War and how to win battles through successful execution of strategy and tactics. But if you have absolutely no clue WTH I’m talking about so far, I recommend you bookmark this post, check out the book here and then come back to read the rest of my ramblings.
Google Keyword Tool Shows More Data
I just noticed this today when I was toying around with Google’s free keyword tool. This could have been a few days old already - but it’s pretty cool that Adwords is providing some tangible numbers under the “Approx Search Volume” and “Approx Avg Search Volume” columns.
This will definitely help webmasters in their keyword research, [...]
Search Marketing Meltdown
This morning I read an article from marketingcharts.com and one of the key findings reminded me how similar search engine marketing is to the stock market - bear with me. But first, here’s the finding that I will reference.
Compared with 2007, paid search is getting a bigger proportion of online lead generation budgets even though [...]
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